Toggle Menu

Logo Portfolio

PHOTONERY

For my own logo, I wanted something that represented my own aesthetic of clean, spacious and clear design. So I chose to make a text-based logo, using a relatively thin sans-serif typeface. I modified the type by adding a stroke to the letter forms, then customizing the kerning. I also used an ellipse shape to make cut outs in the "O"s. And of course, everything is created as vector art, so it's infinitely scalable.

When designing a logo for the web, I normally still keep printing in mind. It's not any harder to design a logo that will work well both on screen and in print, as long as you start that way. In this case, the primary logo separates into two PMS ink colors when used for printing, so it's economical for a two-color press. You'll notice I've also provided a grayscale version. A lot of business documents are printed on black and white laser printers. Why not have a version that will look good that way?

&wear

This was a quick and dirty project. The clients were going to attend an event in three days. My task was to create a logo that they could use for some quick-print business cards, as well as their future business.They also wanted a one-page website, essentially consisting of just a contact form. I turned it all around in about 48 hours.

Like the Photonery logo, this one is text-based. The client wanted something based on a typewriter-style typeface that they had found. I actually ended up using two typefaces, because the one they had chosen had a horrible ampersand. I found one that fit better. Again, the image separates into two ink colors, and I also provided a grayscale version. Unfortunately, they had to abandon this identity just a few weeks after deciding on it, due to the emergence of a much bigger competitor with an almost identical name.

LightMiner

This project dates from 2002. The client wanted a graphical representation of the name, and she wanted something that could be placed on a dark or black background. It has a radial gradient in the "sun", but is still vector art and scalable. The "sun" also separates into two inks, but in practice there will normally be at least three. There is a need for a background, so that you can "reverse out" the pick-axe.